4 Foolproof Tips for Generating Roofing Leads
November 4, 2019
You're working on a job and things are going well. The trouble is, the project is almost finished and you don't know where you'll be working next. Sound familiar?
As a residential roofing contractor, you're all too aware of the hustle needed to find roofing leads and land customers. Read on for a few foolproof ways to spark potential customers' interests and to get them to consider working with you the next time they need a roof repaired or replaced.
Ask Happy Clients for Testimonials
When it comes to generating roofing leads, you can't beat word of mouth. People trust the opinions of their friends, family and online reviewers more than almost any advertising or marketing tactic. If your company has a list of past clients who were thrilled with your work, go ahead and ask them to review your business online or provide a testimonial for your marketing materials.
Keeping your client testimonials up-to-date is also important. One survey found that 40 percent of people only look at reviews written within the past few weeks.
Partner With Local Contractors
Another way to get more leads is to make an "I'll scratch your back if you scratch mine" arrangement with construction pros in your area. For example, if you like the work of an electrician or a plumber, you can offer to recommend their services to your clients while they recommend your roofing company to their own customers.
If you choose to partner with a local contractor and connect your name with their business, it's essential that you only work with someone you know and trust. You don't want to risk losing existing clients by sending them to a contractor who doesn't do the best possible job.
Get Involved in Your Community
Finding new leads means spreading the word about your business in a positive way. Get involved in your community and put your name in front of potential clients by sponsoring a local sports team, such as a youth softball or soccer team, or by advertising in the programs of your local high school's concerts and theater productions.
Neighborhood coffee shops and grocery stores often have bulletin boards where locals can post fliers. Talk to a manager at the stores and restaurants you frequent and ask if they have a community board where you can post an ad for your roofing company.
Boost Your Web Presence
In this day and age, people are likely to head to Google when they need to find a roofing contractor. Having a strong online presence, including an up-to-date website and strong social media profiles, is key to getting people to find your business and reach out with their contact information.
Your website or social media profiles might be the first place a customer engages with your company. If your website looks like it was built in 1999, a visitor might assume that you're not in business anymore. Keeping your site updated also means that it will appear higher in the search engine results, making people more likely to see it when they look online.
Be sure to claim your business on Google. Claiming your listing means that you can update your contact information, business hours and other important details.
Generating leads can be hard work at first, but in time the process starts to automate itself. Happy clients leave reviews that bring in new leads, and those leads become more happy clients. Your business will soon go from scrambling to find new clients to having a long list of people who want to work with you.