Expert written articles to help maintain existing business and earn new opportunities.

What Are the Right Questions to Ask for a Testimonial?

Publish Date: 11/06/2023| Author: Heidi J. Ellsworth
While making the final inspection, obtain testimonials by asking the client questions, recording their response and taking pictures of them on the completed roof.

Explaining Roofing Costs to Customers With Smart Tools

Publish Date: 10/30/2023| Author: Sheryll Poe
Transparency and trust are key to explaining roofing costs to customers.

Crafting Your Roofing Sales Pitch for Millennial Homebuyers

Publish Date: 10/25/2023| Author: Heidi J. Ellsworth
With millennials buying fixer-uppers over new homes, it's evident that many are looking for help to find the tools and time to make the right decision.

Effective Strategies to Reduce Customer Complaints

Publish Date: 10/13/2023| Author: Lee Polevoi
Reinforcing your commitment to customer service will help you reduce your customer callbacks.

Explaining the Importance of Eave Flashing to Homeowners

Publish Date: 10/11/2023| Author: Sheryll Poe
Eave flashing prevents rainwater and storm runoff from curling around the lower edge of the roof decking and seeping into the eaves.

Should Your Roofing Company Be a BBB Accredited Business?

Publish Date: 10/3/2023| Author: Heidi J. Ellsworth
Becoming a BBB accredited business could give your roofing company a marketing edge.

How to Run a Successful Roofing Business: Distinguishing Your Brand

Publish Date: 9/29/2023| Author: Dan Stout
To set your roofing business apart from the competition, you need to find a unique selling proposition

Why Your Roofing Digital Reputation Management Matters

Publish Date: 9/12/2023| Author: Amy Freeman
What are people saying about your company online? Managing your digital reputation matters more than ever before.

Tips for Dealing With Angry Customers: How to Prove Value for Cost

Publish Date: 8/30/2023| Author: Lee Polevoi
Knowing how to handle unhappy customers is key to business success.

How to Make Roofing Safety a Selling Point

Publish Date: 8/25/2023| Author: Amy Freeman
A focus on safety protects your team, and can help your business stand out to customers.

Giving Back to Veterans with Beacon of Hope

Publish Date: 8/18/2023| Author: Amy Freeman
Join us as we give back to veterans through the Beacon of Hope contest.

How to Adapt to Advanced Roofing Technologies

Publish Date: 8/18/2023| Author: Dan Stout
Tracking tech trends is essential to keeping your roofing business relevant.

Create a Sustainable Business by Developing the Right Sales Model

Publish Date: 8/7/2023| Author: Dan Stout
Knowing which sales model works for your roofing company will help keep your team on track and your customers happy.

5 Ways to Maintain Quality Roof Standards, Even When Business Is Booming

Publish Date: 8/7/2023| Author: Linda LightNo matter how full your schedule is, your reputation for delivering a consistent customer experience stems from the quality of the services and products you provide.

Benefits of Youth Sports Sponsorship

Publish Date: 7/31/2023| Author: Amy Freeman
Sponsoring a local youth sports team is one way your roofing business can give back to the community.

How to Increase Your Roofing Leads

Publish Date: 7/10/2023| Author: Michael Russo
When asked how they generate roofing leads, most contractors will point to referrals. But other tools like content marketing, SEO and swift follow-up can help you increase your successful leads and conversions.

The Concrete Roof: Should You Add It to Your Commercial Offerings?

Publish Date: 6/14/2023| Author: Barbara Horwitz-Bennett
Concrete may not be the first material that comes to mind when building a new roof, but its durability and longevity make it a worthwhile option.

Roofing Marketing Tips to Grow Your Business

Publish Date: 6/14/2023| Author: Anna Anderson
Top roofing marketing tips to grow your business include branding, making a customer profile and using a variety of marketing platforms.

Should You Offer a Free Roof Consultation? How to Add Value Without Devaluing Your Business

Publish Date: 6/14/2023| Author: Sheryll Poe
Many roofing contractors offer free roof consultation as a way to drum up business without incurring too much overhead costs.

How To Reduce Labor Costs on a Commercial Roofing Job

Publish Date: 3/14/2023| Author: Dan Stout
Too many excellent roofers go out of business when their expenses spiral out of control. One key step to avoiding this fate is learning how to reduce labor costs.

How to be the Go-To Contractor for Roof Storm Damage in Your Area

Publish Date: 2/13/2023| Author: Sheryll Poe
Learn about storm chasers and how to not being taken advantage of after a big storm

Eco-Friendly Roofing Is Not Just a Fad

Publish Date: 4/22/2021| Author: Lee Polevoi
Solar panels aren't the only eco-friendly roofing options available. Help your customers choose which option is right for their home.

Social Media Marketing for Construction Companies

Publish Date: 4/21/2021 | Author: Amy Freeman
Here's everything you need to know about social media marketing for construction companies, from choosing the right platform to connecting with your audience.

Should Your Business Offer Roof Maintenance as Part of the Roofing Contract?

Publish Date: 4/21/2021 | Author: Dan Stout
Handling preventive maintenance for clients can be a boon for business.

Roofing Marketing Tips to Grow Your Business

Publish Date: 2/16/2021| Author: Anna Anderson
Top roofing marketing tips to grow your business include branding, making a customer profile and using a variety of marketing platforms.

How to Increase Roofing Sales in a Tough Economy

Publish Date: 2/16/2021 | Author: Michael Russo
Getting to know the customer and their priorities is a surefire way to increase roofing sales, especially in a tough economy.

Clear Client Communication Builds Customer Loyalty

Publish Date: 5/18/2020| Author: Linda Light
A few critical tips will help you have productive conversations with your clients.

Setting Yourself Apart in The New Normal: Project Completion and Roofing Cleanup

Publish Date: 5/14/2020 | Author: Sheryll Poe
Roofing cleanup is important throughout the duration of the project, and particularly at the completion.

Setting Yourself Apart in The New Normal: Final Site Inspection and Client Review

Publish Date: 5/14/2020 | Author: Sheryll Poe
The final wrap-up of a roofing project includes the site inspection, punch lists and final talks with the client.

Setting Yourself Apart in The New Normal: Executing the Project

Publish Date: 5/14/2020 | Author: Sheryll Poe
Roofing contractors should know how to properly execute a project with limited customer interaction.

Setting Yourself Apart in the New Normal: Estimations 

Publish Date: 5/14/2020 | Author: Sheryll Poe
Contractors can still offer project estimations during COVID-19.

Setting Yourself Apart in The New Normal: Digital Contract Signing 

Publish Date: 5/14/2020 | Author: Sheryll Poe
Whether this process is familiar or entirely new, there are ways to securely and safely execute the bidding and contract signing process remotely.
 

Customer Communication During a Crisis

Publish Date: 4/8/2020 | Author: Author
Any time there is a disruption in your business operations, communicating with your customers is critical. 

How to Provide Excellent Customer Service as a Roofing Contractor 

Publish Date: 11/4/2019| Author: Dan Stout
Six ways to make yourself and your business stand out when it comes to customer satisfaction.

How to Address the Most Common Roofing Questions From Homeowners

Publish Date: 11/4/2019 | Author: Dan Stout
With a little strategy, you can turn your homeowner's roofing questions into opportunities to build rapport and deliver better customer service.

4 Foolproof Tips for Generating Roofing Leads

Publish Date: 11/4/2019 | Author: Amy Freeman
Read on for a few foolproof ways to spark potential customers' interests and to get them to consider working with you the next time they need a roof repaired or replaced.