Expert written articles to help maintain existing business and earn new opportunities.

How To Reduce Labor Costs on a Commercial Roofing Job

Publish Date: 3/14/2023| Author: Dan Stout
Too many excellent roofers go out of business when their expenses spiral out of control. One key step to avoiding this fate is learning how to reduce labor costs.

How to be the Go-To Contractor for Roof Storm Damage in Your Area

Publish Date: 2/13/2023| Author: Sheryll Poe
Learn about storm chasers and how to not being taken advantage of after a big storm

Eco-Friendly Roofing Is Not Just a Fad

Publish Date: 4/22/2021| Author: Lee Polevoi
Solar panels aren't the only eco-friendly roofing options available. Help your customers choose which option is right for their home.

Social Media Marketing for Construction Companies

Publish Date: 4/21/2021 | Author: Amy Freeman
Here's everything you need to know about social media marketing for construction companies, from choosing the right platform to connecting with your audience.

Should Your Business Offer Roof Maintenance as Part of the Roofing Contract?

Publish Date: 4/21/2021 | Author: Dan Stout
Handling preventive maintenance for clients can be a boon for business.

Roofing Marketing Tips to Grow Your Business

Publish Date: 2/16/2021| Author: Anna Anderson
Top roofing marketing tips to grow your business include branding, making a customer profile and using a variety of marketing platforms.

How to Increase Roofing Sales in a Tough Economy

Publish Date: 2/16/2021 | Author: Michael Russo
Getting to know the customer and their priorities is a surefire way to increase roofing sales, especially in a tough economy.

Clear Client Communication Builds Customer Loyalty

Publish Date: 5/18/2020| Author: Linda Light
A few critical tips will help you have productive conversations with your clients.

Setting Yourself Apart in The New Normal: Project Completion and Roofing Cleanup

Publish Date: 5/14/2020 | Author: Sheryll Poe
Roofing cleanup is important throughout the duration of the project, and particularly at the completion.

Setting Yourself Apart in The New Normal: Final Site Inspection and Client Review

Publish Date: 5/14/2020 | Author: Sheryll Poe
The final wrap-up of a roofing project includes the site inspection, punch lists and final talks with the client.

Setting Yourself Apart in The New Normal: Executing the Project

Publish Date: 5/14/2020 | Author: Sheryll Poe
Roofing contractors should know how to properly execute a project with limited customer interaction.

Setting Yourself Apart in the New Normal: Estimations 

Publish Date: 5/14/2020 | Author: Sheryll Poe
Contractors can still offer project estimations during COVID-19.

Setting Yourself Apart in The New Normal: Digital Contract Signing 

Publish Date: 5/14/2020 | Author: Sheryll Poe
Whether this process is familiar or entirely new, there are ways to securely and safely execute the bidding and contract signing process remotely.
 

Customer Communication During a Crisis

Publish Date: 4/8/2020 | Author: Author
Any time there is a disruption in your business operations, communicating with your customers is critical. 

How to Provide Excellent Customer Service as a Roofing Contractor 

Publish Date: 11/4/2019| Author: Dan Stout
Six ways to make yourself and your business stand out when it comes to customer satisfaction.

How to Address the Most Common Roofing Questions From Homeowners

Publish Date: 11/4/2019 | Author: Dan Stout
With a little strategy, you can turn your homeowner's roofing questions into opportunities to build rapport and deliver better customer service.

4 Foolproof Tips for Generating Roofing Leads

Publish Date: 11/4/2019 | Author: Amy Freeman
Read on for a few foolproof ways to spark potential customers' interests and to get them to consider working with you the next time they need a roof repaired or replaced.